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Chantry Collections Case Study
Leading Pawnbroker’s Collection Operation Lends Itself to Increased Contacts Through TouchStar Connect!
Introduction
Chantry Collections, along with Speed Loan Finance are subsidiaries of Albemarle & Bond, the UK’s leading pawnbroker service. Albemarle & Bond was established in 1986 and Speed Loan Finance was set up as a subsidiary in 2001. Chantry was created as the debt collection service for these businesses within the group. Collections Manager, David Summerscales has been with Chantry since formation and well placed to describe the challenges presented by their business environment.
The Business Challenge
Chantry Collections’ natural objective is to collect what is entirely consumer debt. In effect, they act as an internal collection service for the other businesses and do not collect for third parties. The business model revolves around regular communication with debtors.

Since inception, the main method of contacting debtors was by phone and for the first few years, Chantry used a manual dialling system. David added: “Calling people manually had its results – but we felt we were not getting through nearly as much out of our data as we could and as a result, staff overheads were high.”
Chantry subsequently invested in a hosted dialling system. David was initially pleased with the increase in productivity this produced but over time became frustrated with the limitations of the system: “It simply wasn’t reliable, that was the main problem. We found we were having a lot of down time which took away the advantage from having a dialling system in the first place! Often we would have to spend much of the day dialling manually. In terms of reporting, there was very little to get excited about, for example, the system did not allow us to monitor agents for a specific part of the day when they manually dialled. In addition, the system did not allow us to blend inbound calls”
For the business to retain its value to the overall group, it was now apparent that efficiencies would need to be increased. At this point, David along with Operations Director of Unsecured Lending Division, Bob Cooke looked at suppliers of on-site call centre solutions and began talking to TouchStar.
Why Did Chantry Collections Choose TouchStar?
1. A Collections Industry Solution
Chantry spoke to about five or six suppliers of dialling solutions and eventually narrowed this down to two – TouchStar and a competitor. They were impressed with both systems in terms of dialling capability, reliability and regulatory compliance. David added: “It was difficult at first to separate the two – both systems appeared to satisfy our needs, both had very extensive, intelligent scripting capability and both had very good real time and historical reporting.” Faced with making a decision that would have a real impact on the business, Chantry took their time and stayed in regular contact with both suppliers, exploring various features within the system. Soon it became apparent that the TouchStar option would be the most beneficial. David commented: “The more we looked at the systems, the more it seemed that the TouchStar system is designed with the needs of the collections industry in mind.”
2. 24/7 Support, Expert Account Management and Free of Charge Monthly Training
A second major reason was the confidence they had in the support systems that would be put in place upon purchase. David added: “We knew that they wouldn’t just install the system and that’s the last we’d hear from them! The fact they provide 24/7 support put us at ease and we have an appointed account manager who not only helps us get the most out the system itself, but provides us with general advice on how to run a call centre efficiently. They provide free of charge monthly training courses and can attend as many as we want. We just felt they were an altogether more people focused company who would listen to what we require and they plan what we need from that.”
3. Cheaper Price Than Competitor
Both these reasons made the decision-making process straightforward and when the TouchStar system was priced cheaper than their competitor, the final decision was an easy one to make.
4. Integration with CRM Systems
TouchStar implemented the fully compliant TouchStar Connect blended call centre system complete with ACD & IVR, intelligent scripting, call recording and reporting at Chantry Collections in a matter of days. TouchStar Connect has been fully integrated into both their CRM’s.
5. Increase in Productivity and Collections
Since implementation, David has been very pleased with the increase in productivity: “Collections have increased and that is because we can operate in ‘predictive’ mode all day without the downtime we regularly experienced with our hosted solution. It allows us to use our data more effectively and pinpoint the likely time we will be able to contact our debtors. In addition, the system allows us to route inbound calls to an appropriate agent.” David has also been innovative in his use of the system: “We have competitions within the call centre to incentives and improve agent performance and the amount of reporting information we can get off the TouchStar system allows us to build in these quality targets.”
Implementation
The TouchStar Connect system was implemented by TouchStar engineers with minimal disruption to daily business operations. Operations Director Bob Cooke was impressed with the professionalism and added: “The guys were in early every morning and installed the system with a minimum amount of fuss. They also delivered some training to our supervisors and agents to show them the basics of how their part of the system operates. Naturally the 24/7 support was essential at first but over time we have become more self sufficient.”
Features and Benefits of TouchStar Connect
Chantry Collections have experienced the following results and benefits since implementing TouchStar Connect:
  • Their agents talk time has increased considerably.
  • A huge increase in debtor contact meant increased collections.
  • A seamless integration with their CRMs has meant streamlined business processes.
  • A system that fully complies with and exceeds all Ofcom and FSA regulations.
  • The ability to report with detailed statistics from all campaigns in real time and historically.
  • Free training on an ongoing basis, has continually updated staff expertise.
  • 24 x 7 x 365 UK based engineering support proving invaluable when requiring advice at any time of the day or night.
  • An appointed expert business development manager to optimise use of the technology and their call centre processes.
  • Ability for further developments as their business grows.
David Summerscales concluded: “I would certainly recommend TouchStar to anyone considering purchasing a call centre system for both the software and the system itself and the service you get from the company. The system is ideal for any debt collection company and I can see why it’s market leader in the States. Also, they are a friendly company to deal with and you are treated as you like to be treated.”
 
 
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