| TouchStar for Telemarketing |
| TouchStar for Telemarketing is a call centre solution complete with predictive dialler that has functionality created specifically for the requirements of the telemarketing and telesales industries. A telephone marketing call is a complex interaction between the agent and client with no visual signs or gestures to read – only a voice to obtain trust and develop a relationship. To reduce this complexity, TouchStar have developed the technology that will ensure your agents will deliver yours or your client’s message in the way you would want it to be delivered and in the process increase sales or conversions.
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| TouchStar for
Telemarketing is built around a market leading
predictive dialling solution and encompasses an
optional AMD (Answer Machine Detection) module.
The TouchStar system also screens out no
answers, busies and bad numbers to ensure your
data and agents’ time is maximised. TouchStar
for Telemarketing provides outbound, inbound and
blended capability and is the ideal solution for
both in-house and outsourced call centres. |
| Specific benefits
and features include: |
| Unlimited Number of
Campaigns |
| Your telemarketing
operation may be handling numerous campaigns,
perhaps on behalf of various clients. With the
TouchStar system, you can deliver an unlimited
number of campaigns and data sets and each can
use a different dialling type. For example, you
could run ‘predictive’ campaigns in which large
amounts of consumers need to be called at the
same time as ‘power dialling’ campaigns for B2B
clients of which each record is potentially of
very high value. |
| Customisation |
| Each of your campaigns
can be very easily customised. Known as
‘multi-tendency’, every one of your campaigns
can have its own script, outgoing CLI, hold
music and greeting for inbound calls. On the
rare occasion that a call may be dropped, a
different message for each campaign can be
played thus ensuring full compliance with Ofcom
regulations. |
| Remote Call Monitoring |
| You do not have to be
physically sat in your call centre to monitor
whether your agents are delivering the correct
message – you can monitor agents anywhere with a
PC and internet connection! Not only can you
listen to calls, your clients can too which
ensures brand guidelines are being adhered to.
Naturally, clients only have access to their own
campaigns. |
| Logical Branching &
Intelligent Scripting |
| The TouchStar system’s
intelligent scripting capability allows it to
detect which product is most suitable for a
potential customer and even suggests a product
for the advisor to promote. This increases the
capability of up-selling or cross-selling yours
or your client’s products or services. |
| Reporting |
| There are a vast array
of standard reports within the TouchStar system.
In addition, you can create bespoke reports for
your individual campaigns. Specific reports can
be automatically emailed on clients on a
specific time of day or week. |
| Skills Based Routing |
| Skills based routing
ensures that your inbound calls are routed to
the appropriate agent with the knowledge to
ensure the call is successfully administered.
Should the agent(s) be unavailable to take the
call, it would be automatically transferred to
the most suitable agent based on your criteria.
In addition to this, the TouchStar system can
route calls based upon caller identification,
dialled number, time of day, and custom defined
parameters established in an IVR (Interactive
Voice Response) program. |
| Call Recording |
| The TouchStar system
provides digital call recording for all selected
agents and campaigns. You can use multiple
search criteria which ensure you retrieve your
calls in the minimum time possible. Search
criteria can be based on time, date, call
outcome, agent, campaign and many more. |
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